A professional comp plan keeps the company profitable and distributors motivated at the same time. We design for both.
Many new direct-selling companies fail within their first two years — and the usual culprit is a weak compensation plan.
When distributor income falls below their costs, the network melts away like snow.
Overpaying upline ranks drains the company's funds dry.
Pyramid-shaped plans put you at risk of legal prosecution.
If reaching a top rank looks impossible, no one bothers to try.
When only the top 1% earn, the other 99% lose trust fast.
A bad structure breeds downline poaching and internal warfare.
Each structure has its own strengths and trade-offs. Explore them side by side.
Every distributor can place unlimited direct recruits side by side; commissions usually pay down a fixed number of levels (e.g. 5–10). It's the simplest, most transparent network structure.
Each distributor has just two direct legs (left and right). Bonuses are usually calculated on the balance of sales volume between the two legs — one of the most popular structures worldwide.
A matrix fixes both width and depth (e.g. 3×9 or 5×7). When a level fills, new members spill into the next level. This creates more fairness across the team.
When a distributor reaches a set rank, they "break away" from their upline and form their own independent team. The former upline earns an override bonus on the whole separated group's sales.
A hybrid combines two or more structures — say binary + unilevel, or matrix + breakaway. It blends the strengths of several plans while softening each one's weaknesses.
If none of the standard structures fit, we design a fully bespoke plan from scratch — built precisely around your product, target market and growth strategy.
Each plan has its own strengths. Weigh them and make the right choice.
| Criterion | Unilevel | Binary | Matrix | Breakaway | Hybrid |
|---|---|---|---|---|---|
| Design complexity | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Growth speed | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Stability | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Flexibility | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Scalability | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Transparency | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
| Team-building incentive | ★★★ | ★★★ | ★★★ | ★★★ | ★★★ |
We design every one of these components — professionally and fully documented.
Geometry and topology of the network.
Ranks and their qualification rules.
Percentages and payout rules per level.
Fast-start, leadership, travel, car.
The path and conditions to move up.
A recognition system to drive motivation.
Cost control and financial stability.
Minimum purchase, monthly activity.
Converting sales volume into points.
Simulating profitability and payouts.
Legal review and risk removal.
A professional, presentable deliverable.
The kind of outcome a well-designed compensation plan changes.
A compensation plan without legal review is a ticking time bomb.
Many companies design a comp plan thinking only about how attractive the structure is, and forget legal compliance. That mistake can lead to heavy fines, a halt in operations, and even prosecution.
Designing a comp plan without legal counsel can lead to heavy fines, a shutdown of the company, and prosecution of its directors. Working with specialist legal advisors, our team guarantees your plan fully complies with the law.
Seven transparent steps from first consultation to final delivery.
A free 60-minute session reviewing your products, target market, growth goals and budget.
Studying competitors' plans and spotting opportunities to differentiate.
Choosing the structure type (binary, unilevel, hybrid…) and designing the network geometry.
Designing ranks, advancement conditions, the commission table and all incentive bonuses.
Mathematically simulating payouts to ensure the company stays profitable and the plan stays attractive.
Review by a legal team to ensure full compliance with laws and regulations.
Delivery of the complete plan document, plus 3 months of free support for adjustments and tuning.
The questions most clients ask before starting.
Depending on complexity, the design process takes 2 to 6 weeks. Simpler plans (like unilevel) are faster; hybrid or custom plans need more time. You're kept in the loop at every stage.
It depends on the structure's complexity, the number of ranks and bonuses, and whether financial modeling is needed. Fill out the free consultation form for a tailored quote.
Yes — we both design new plans and review and optimize existing ones. Many of our clients already had a plan that wasn't getting the results they wanted.
An off-the-shelf plan is like off-the-rack clothing — it may not fit. A custom plan is designed precisely around your product, target market, budget and growth strategy. The difference in results is worth many times the extra cost.
Yes — our deliverable is written so any technical team can implement it. Of course, with MLM Designer's own software, implementation is far faster and error-free.
Yes — the initial 30-minute consultation is completely free, with no obligation. We review your needs and offer an initial recommendation.
Our guarantee is built on mathematical modeling — before final delivery, every payout scenario is simulated and verified. We also include 3 months of free support for adjustments and tuning.
Tell us about your business and we'll map a compensation plan that fits — no obligation.
Book a demo